About Us



Our Misson



To foster the special relationship of a growing family, expectant and new parents rely on the trusted guidance of caregivers—like you. Childbirth Graphics’ mission, our calling, is to impart life-giving education, born from a shared understanding and delivered with loving care. We strive to nurture healthy babies and grow healthy families.




Our History



Childbirth Graphics was founded in 1980 with the goal of creating materials to improve maternity care for all women. Founder Jamie E. Bolane drew upon her combined backgrounds as a childbirth educator, designer, and consumer advocate to establish a company focused on providing growing families with engaging educational resources for each stage of pregnancy, labor, birth, breastfeeding, and early parenting.






In 1993, Childbirth Graphics became a division of WRS Group, a family of companies dedicated to innovative 3-D displays, hands-on models, informative print products, and promotional materials aimed at improving lives through health education and awareness. WRS Group was founded in the 1960s by Wayman R. Spence (WRS), M.D., a pioneering anti-smoking advocate. Through its offices in Waco, Texas and the United Kingdom, WRS Group provides life-changing health education across the globe, sending thousands of products to more than 100 countries.







Today, Childbirth Graphics is the leader childbirth educators trust for high-quality, well-researched, up-to-date materials covering a full range of childbearing topics. With our commitment to growing families, and in consultation with our advisory board, we conceptualize, create, and assemble our proprietary products in the US and UK while being steadfastly committed to our mission of nurturing healthy babies and growing healthy families.





Our Advisory Board

We are grateful for the contributions of these recognized childbirth experts who have graciously donated their time and expertise to our advisory board:



  • Sarah Coulter Danner, MSN, CNM, CPNP, IBCLC


  • Jeanne Green, MT, LCCE, CD(DONA), FACCE


  • Tara Haberl, BSN, RN, IBCLC


  • Sara Herbelin, MS, MCHES, CD(DONA), LCCE


  • Laura A. Jana, MD, FAAP


  • Michelle H. Kinne, BA, IBCLC, RLC, ICCE, CD(DONA)


  • Christine R. Miller, MSN, CNM


  • Mark Moore, MD


  • Lise Seger, RN, BSN, CCE


  • Penny Simkin, PT


  • Amy Spangler, MN, RN, IBCLC


  • Susan Warhus, MD





WRS Group’s Family of Companies



In addition to Childbirth Graphics, WRS Group includes two other divisions focused on creating a world of healthier, happier lives:







Health Edco offers an extensive line of unique resources that bring health education to life and cover a wide range of health topics, including tobacco, drugs, nutrition, diabetes, heart health, and many more.





Health Impressions has served the healthcare industry for more than 20 years by providing more than 750,000 promotional and imprintable products to help build positive, enduring name recognition.